Product: roadmap, releases, engineering and usage

Product answers: what is being built, what shipped, what do customers ask for, and how is the product used? It joins your issue tracker, your code, customer feedback and your analytics events.

Where to find it

In the sidebar, under Dashboards, open Product. Its pages are Overview, Board, Roadmap & feedback, Releases, Engineering, Competitive and Usage.

The Usage page with active users, active accounts and feature adoption

The pages

  • Overview: projects and issues in progress, what shipped in the last 14 days and the most requested features.
  • Board: your product cards in columns such as Backlog and Planned. Cards an agent suggests carry Accept and Dismiss.
  • Roadmap & feedback: roadmap items by status and Most wanted, ranked by the MRR of the customers asking.
  • Releases: release notes drafted by an agent that wait for approval, and what shipped without an announcement.
  • Engineering: code changes and issues shipped each week, open bugs, and bugs opened against closed.
  • Competitive: a feature matrix against your competitors, with gaps and recent changes.
  • Usage: how customers use the product.

How to read the Usage page

  1. Pick the range at the top right, for example Last 12 weeks. The line under the title says which tool the events come from and the last day read.
  2. The tiles show daily, weekly and monthly active users, Stickiness, active accounts, the share of paying accounts that are active, and Quiet paying accounts.
  3. Active users and Active accounts chart the weeks. Accounts are split into Returning and New.
  4. Feature adoption shows the share of accounts that used each feature. Change what it is a share of, and the window, with the two menus on the card.
  5. Activation funnel follows people who signed up in the last 90 days through each step, in order.

What the labels mean

  • A user is a signed-in person. An account is a customer the events are linked to.
  • Stickiness: daily active users as a share of monthly active users.
  • Quiet paying accounts: paying customers with no event in 30 days, and their MRR.
  • In Competitive: ✓ offered, ◐ partly, + add-on, ✕ not offered.

Good to know

  • Numbers come from your issue tracker, your code host, your feedback tool and your product analytics tool.
  • Who sees it: people who see Product & engineering, the GM and the Balio team.
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