Marketing: traffic, search, content and competitors - Argus

Marketing answers: who visits the website, how do they find it, and does that turn into customers? It also tracks your content, your readiness for AI assistants and what competitors change.

Where to find it

In the sidebar, under Dashboards, open Marketing. Its pages are Overview, Traffic, SEO, GEO readiness, Keywords, Content, Competitors, Social and Content pipeline.

Marketing Overview with the path from first visit to paying, website visits and visits by channel

The pages

Overview: From first visit to paying (new visitors, signups, trials, activated, paying), website visits by day, visits by channel and recent launches.
Traffic: visitors and visits over 90 days, by channel and by country.
SEO: clicks and views from search, click rate, average rank, visits from AI answers and Easy wins.
GEO readiness: a score from 0 to 100 for how well AI assistants can read your site, with page scores and findings.
Keywords: the search terms people found you with in the last 28 days.
Content: rewritten articles and how they rank 15, 30, 60 and 90 days later.
Competitors: the competitors being watched and their latest pricing, feature and changelog changes.
Social: posts drafted by an agent that wait for your approval, and the slots planned ahead.
Content pipeline: every page under work, in columns by state.

How to read it

On Overview, read the five steps from left to right. Under each step is its share of the step before.
In Website visits, the dark line is new visitors and the lighter line is all visits. The dashed end is today, which is not complete.
On SEO, a lower average rank is better.

What the labels mean

Signups filtered out: signups not counted as leads, such as free-mail addresses or companies that already pay.
On Content: tracking, passed, partial and failed say how a rewrite is doing against its goal.
On GEO readiness: fix filed means a change was proposed. with a person means someone has to decide.

Good to know

Numbers come from your website analytics, your search console, your website itself and your signups.
Until a feeding tool has synced, Marketing sits under No data yet in the sidebar.
Nothing is posted or changed on your site without approval in the Inbox.
Who sees it: people who see Marketing, the GM and the Balio team.